Bethany House Brings Its Story to Life

The Foundation for Enhancing Communities (TFEC) and Wakeen & Company recently celebrated the completion of the first Stories That Serve, featuring Bethany House of Cumberland County.

The program was created to help local nonprofits build their communications capacity through professional storytelling. As the first recipient, Bethany House worked with Wakeen & Company to create a feature video and a shorter version for digital use, giving the organization new tools to share its mission and connect with people who want to support its work.

“Marketing is important to every nonprofit, but it is often one of the first things to be cut when time or money is tight,” said Matt Caylor, vice president of marketing and communications at TFEC. “Through Stories That Serve, we are giving nonprofits a chance to share their story with high-quality, professional support they may not otherwise be able to afford.”

Celebrating the First Stories That Serve

TFEC, Wakeen & Company and community members gathered Aug. 26 at the West Shore Theatre to celebrate Bethany House and premiere the finished video on the big screen.

The event marked the completion of months of collaboration among Bethany House, Wakeen & Company and TFEC. More importantly, it gave Bethany House a new resource it can continue using to introduce people to its mission and invite them to get involved.

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